STEP 3 - How We Do It
Database Design
We structure fast, powerful databases
that make it easy for you to add information and products to your site.
Application Building
We also build the applications that
interpret the information from your database and present it to your website's
visitors in a way that's appealing and easy to use.
Graphic Design
We see beauty in simplicity. We design
to your goals, and keep the clutter and the bells and whistles out of
the way. Our websites flatter your products and information; we want to
show off your business, not ours.
Marketing
Search Engine Marketing
A website is nothing without visitors. Since at least
90% of a website's traffic is generated by search engines, we build your
website so that it receives maximum exposure to the leading search engines
and directories. We also monitor your site's listings on these engines,
and take steps to ensure that it ranks well.
Customer Relationship Marketing
Once visitors arrive at your website, they need a reason
to keep coming back. From website personalization to e-mail newsletters,
Hopscotch Media will create a customer loyalty campaign based on your
business objectives that will help you to build meaningful relationships
with your customers.
Reporting and Analysis
We monitor and analyze your site traffic to uncover ways
to optimise your online business on an ongoing basis. Our expertise in
log file analysis and trend forecasting provides you with valuable insights
into your customers' online behavior. We'll translate the numbers into
actionable strategies for keeping and growing your customer base.
Hosting
Your website is hosted on our Dual Penitum IV servers,
with multiple HDSL lines, UPS power back up, 24x7 network monitoring and
128-bit SSL (Secure Socket Layer) encryption for secure transactions.
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